Art Direction for Ube Lou

Art Direction –––  Photography


Brief –––   Art direction for Swedish jewelry brand Ube Lou. The brand wanted content that portrayed the brand as accessible and of high quality while being contemporary and conscious.


Playful and Fresh where the keywords from the client.


Concept –––  When given the brief, I really wanted to create playfulness in the colors and materials and combine them in a graphic way.


Using colored paper, wood, stone etc I created geometric compositions with angled shoots and sharp and long shadows to make the images eye-catching.


The products and packaging are visually eye-catching as the main pieces as being formwise different, but they are still in symbiosis with the set design.

© 2016 Agnes Åkervik –––